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Who can enroll in our Online Digital Marketing Courses?
Digital Hub Plus offers Digital Marketing courses suitable for everyone. Whether you’re just starting out or aiming to enhance your skills, we welcome all who wish to dive into the field of Digital Marketing. With tailored courses, you have the flexibility to select the one that aligns with your interests.
At Digital Hub Plus, we ensure top-notch education and an enjoyable learning experience!
Job Seeker
This industry-specific, goal-oriented course is meant to satisfy the increasing demands of different industries whose goal is to outperform their rivals and grow their clientele. Recruiters are constantly searching for applicants that possess a thorough understanding of every facet of digital marketing. Our expert digital marketing courses in Mumbai will emphasize real-world application through brainstorming exercises and case studies from the business world. You are therefore fully prepared for the industry when you leave Digital Hub Plus.
Working Professional
With our Digital Marketing Course, you have a great opportunity to advance your professional career and pick up new skills if you're a working professional.
Digital marketing is a crucial skill for anyone working in sales, marketing, or IT. Being a formidable rival is essential for marketers since it may result in a decline in clientele. Thus, our professional training will assist you in advancing your career and is a one-stop shop for all working professionals.
Business Owners
Being a top provider of digital marketing training, Digital Hub Plus has created a professional course with business owners in mind. Gaining new clients and achieving their objectives are important to business owners. Thus, in this case, digital media is crucial for attracting new clients. Therefore, in the current digital world, all business owners need acquire the vital talent of digital marketing. Therefore, Enroll in Digital Hub Plus to gain a comprehensive understanding of digital marketing for business expansion and to put it into practice to achieve your objectives.
What You Will Learn in Digital Marketing Course ?
The modules you will study in this course are listed below.
The curriculum is made in a way that would make it very simple for you to comprehend and put into practice.
The creation, monitoring, optimization, and attaining exceptional results are all covered in the digital marketing courses.
Online Display Advertising
You will learn about the significance of Google Display advertisements and how to use them in this module. The subjects this module covers are as follows:- I Describe Display Ads. (ii) Display ad types (iii) Various choices for audience selection (iv) In-depth keyword analysis for display advertisements (v) How display ad keyword targeting operates (vi) Various positioning choices (vii) What does relative CTR mean? (viii) Various ad formats
Google Algorithms
A few rules and criteria have been established by Google regarding website rankings. You can find all of the most recent Google search engine optimization recommendations and algorithms in this module.
(i) The Panda Algorithm on Google (ii) Humming Bird Algorithm (iv) and Google Penguin Algorithm (iii) Pigeon Algorithm by Google (v) Brain Rank by Google (vi) Fred on Google (vii) Update: Google Mobile Friendly (viii) The Possum Algorithm on Google and a Lot More…
Video Marketing
The best type of content to draw in new clients are videos. This session will teach you how to make video advertisements that will appear on partner websites and YouTube.
You will gain comprehensive knowledge of mobile marketing in this module. (i) An overview of mobile marketing; (ii) methods for utilizing mobile marketing to engage people; (iii) How to make a universal app campaign (iv), use mobile marketing (v), target audiences for mobile app campaigns (vi), and connect your Play Store account to Google Ads (vii) Tracking app install conversion
Email Marketing
One of the finest ways to connect with your customers and build brand awareness and loyalty is through email marketing.
You will learn how to develop email marketing strategies that work and draw in your target audience in this module (i) Overview of Email Marketing (ii) Email Marketing Applications (iii) Tools for email marketing (iv) Building a list of subscribers (v) Bulk email sending (vi) Reporting
Keyword Research
This session will teach you how to locate and investigate search phrases that users type into search engines to obtain information.
(i) An Overview of Keyword Research (ii) Various Keyword Types
(iii) Various Keyword Analysis Instruments
An Overview of Keyword Planner (iv) (v) Keyword Density: What Is It?
(vi) What Is Stuffing Keywords?
(vii) What is Prominence of Keywords?
What Is Keyword Proximity? (viii).
& A Whole Lot More…
Competitor Analysis
You will discover how to assess the advantages and disadvantages of possible rivals in this module.
(i) Overview of Competitor Analysis (ii) Methods for Identifying Competitor Keywords (iii) Competitor Analysis Tools (iv) Competitor Strategies
Google Search Console
This session will teach you how to use Google Webmaster Tools, commonly known as Search Console, to maintain Google’s guidelines and algorithm and to monitor your website from a technical standpoint.
This module will cover the following points.
(i) An overview of Search Console and the Google Webmaster tool (ii) How to use the Webmaster Tool to set up and link a website (iii) How to look at specific URLs. (iv) How to verify mistakes pertaining to Google’s web page crawling (v) mistakes pertaining to mobile devices
Google Analytics
This session will teach you all there is to know about the Google Analytics tool and how to use it to monitor user behavior on our website. I Google Analytics Overview (ii) Connecting Google Analytics to a Website (iii) Google Analytics’s several sections include Real Time, Audience, Acquisition, Behavior, and Conversion (iv). Goal-setting in Google Analytics (v) Configuring event tags and monitoring
Social Media Optimization (SMO)
This session will teach you how to use social media sites like Facebook, Twitter, LinkedIn, and Pinterest to naturally market your company. (i) Overview of social media optimization; (ii) Uses of social media optimization; (iii) Overview of various social media platforms for advertising; (iv) What separates SMO from SMM (v): Recognizing the tactics employed across different platforms
Facebook & Instagram Marketing
This module will teach you how to target specific clients with paid and sponsored advertisements on Facebook and Instagram. (i) Overview of Facebook Ads Manager (ii) Advantages of Sponsored Posts on Facebook and Instagram (iii) An overview of the various paid ad levels (iv) Ad creation guidelines (v) Various campaign goals (vi) How to choose the right audience for your advertisements (vii) Various bidding techniques (viii) Various targeting choices (ix) Different ad formats (x) observing outcomes and refining advertising
Freelancing
This module is especially intended for candidates who want to work for themselves and don’t want to sign a long-term contract with an employer.
You will discover how to handle and carry out freelance jobs here. (i) Overview of Freelance Work (ii) How to find work as a freelancer (iii) several websites for freelancers to find work (iv) How to make a sales pitch (v) How to submit bids for tasks
Google Ad Sense
Discover how to monetize your YouTube channel and website.
You will learn everything there is to know about Google Adsense (i) A Brief Overview of Google Adsense (ii) Adsense code installation on a webpage (iii) putting text, video, and image ads on websites properly (iv) Ad performance tracking (v) Study the Adsense rules.
Digital Marketing Overview
In this initial phase of digital marketing, you will get knowledge about the fundamentals, significance, uses, and reach of the field. It will provide you with a comprehensive understanding of the topics covered in the syllabus if you are new to this profession. Not down, but full her ten open fond stroll.Unknown are requests for general express. Thinks it sent as far as it went. Longer, more animated, her design settles tastes counsel
The distinction between traditional and digital marketing will also be taught to you.
Domain & Hosting
- You will discover the distinction between a domain name and web hosting, as well as how to buy both from GoDaddy, Big Rock, and other vendors. Additionally, you will learn about (i) hosting types and (ii) various extensions.
E-Commerce Marketing
- You will learn how to purchase both from GoDaddy, Big Rock, and other suppliers, as well as the differences between web hosting and domain names. You will also discover (i) different kinds of hosting and (ii) different addons.
Search Engine Fundamentals
You will study search engine basics to advanced techniques in this subject.
Among digital marketing, search engines and their applications are the most crucial component.
Thus, it’s crucial to understand how search engines operate and how they affect website ranking before diving into digital marketing (Search Engine Result Page).
The subjects included in Search Engine Fundamentals are listed below.
(i) What Is An Engine of Search?
(ii) Various Search Engine Types
(iii) The way search engines operate
(iv) What is a Bot or Spider?
(v) What Does Crawling Mean?
(vi) Indexing: What is it?
Website Creation & Planning
This module is made to assist you with organizing, creating, and designing your WordPress website. Additionally, you will learn the following information:- (i) Types of websites; (ii) Definition of a web server. What is web hosting, (iii)? (iv) The framework of a website (v) Website Organization (vi) Adaptive Websites (vii) Usability and user experience
Remarketing and Conversion
You will learn about every aspect of remarketing and conversion tracking, from the most fundamental to the most sophisticated, thanks to the way this module is structured.
Every business can benefit from remarketing since it allows you to reach out to visitors who visited your website but did not complete a transaction. (i) Overview of conversion tracking and remarketing; (ii) Use of conversion tracking; (iii) Distinguishing between dynamic and manual remarketing; (iv) List types for remarketing (v) Remarketing campaign guidelines
On Page SEO
This program will teach you everything from the fundamentals to advanced on-page optimization.
The following subjects fall under the category of on-page SEO.(i) Overview of On Page SEO.
(ii) What is Meta Title and how can I use it?
(iii) Explaining Meta Description and Its Uses
(iv) What are meta keywords and how are they used?
(v) What does URL structure and optimization mean?
(vi) What are hyperlinks and anchor text?
(vii) Image optimization: what is it?
(viii) Overview of H1 through H6 tags (ix) Speed Optimization for Websites (x) Robots.txt 301, 302 (xi) Change of direction
(xii) xiii. Canonical tags Sitemaps, their varieties, and much more…
Off Page SEO
You will learn everything from the fundamentals of off-page optimization in this subject.
I Backlinks: What Are They?
(ii) Different Backlink Types?
(iii) What Is a Backlink Without Follow?
(iv) What Is a Backlink Do Follow?
(v) Explain Domain Authority.
(vi) Explain Page Authority.
(vii) Let us define Link Juice.
(viii) Various Off-Page Exercises
(ix) Uploading Videos (x) Listing in Directories (xi) Commenting on Blog Posts (xii) Uploading Images (xiii) Submission of an Article (xiv) Send in a Press Release (xiv) Submission of Documentation and Much More…
Search Engine Marketing
In this subject, gain practical knowledge about search engine marketing. The session is structured to provide you comprehensive understanding of Google Search Network advertising. You will discover here Setting up a Google Ads account (i) Various Networks in Google Ads (ii) (iii) Various Types of Keyword Matches (iv) Choosing the appropriate bidding approach for your campaign (v) Dynamic keyword insertion: what is it? (vi) What is Customization of Ads? (vii) What Do Ad Rank, Quality Score, and Actual CPC Mean? (viii) Extensive keyword analysis (ix) Using the keyword planner to create a campaign (x) Numerous extensions for Google Ads (xi) How to set up a campaign for remarketing (xii) How to monitor conversions from websites (xiii) Optimization and reporting for campaigns
SMS Marketing
Users of mobile devices are growing daily, as is well known. These days, sending SMS is a pretty simple way to communicate with others.
You will discover how to use SMS to market your company and draw in potential clients in this section. (i) Overview of SMS marketing; (ii) Distinguishing between transactional and promotional messages; (iii) Types of SMS marketing tools; (iv) SMS marketing applications
Social Media Automation
- In this module you will learn how to link your different social media platforms with automation tool and schedule your post according to social media calender. (i) Introduction to Social Media Automation Tool (ii) Connecting Social Media Platforms with automation tool (iii) Creating post according to guidelines (iv) Schedule or share post in predefined times (v) Reporting
Influencer Marketing
Using leaders to promote your goods or services to the market is the main goal of influencer marketing.
You will learn (i) An Overview of Influencer Marketing (ii) in this subject. Methods for Recognizing Influencers (iii) Assessing the Influencer’s Effect (iv) Keeping up a positive rapport with the influencer (v) Study case studies on influencer marketing.
Mobile Marketing
Every day, the number of people using mobile devices rises. Thus, you have a fantastic opportunity to quickly and easily reach your audience.
In this subject, gain practical knowledge about search engine marketing. The session is structured to provide you comprehensive understanding of Google Search Network advertising. You will discover here (i) Creating a Google Ads account (ii) Variations in Google Ads Networks (iii) Variations in Keyword Match Types (iv) Choosing the appropriate bidding approach for your campaign (v) Explaining dynamic keyword insertion? (vi) What is Customization of Ads? (vii) What Do Ad Rank, Quality Score, and Actual CPC Mean? Advanced keyword research (viii) (ix) Using the keyword planner to create a campaign (x) Different addons for Google Ads (xi) How to set up a campaign for remarketing (xii)
Resume Writing
One of the most crucial steps before an interview is drafting a resume.
A résumé is a written statement that highlights an applicant’s interests, abilities, education, and experience for a position.
So, in order to draw recruiters to one’s profile, one needs develop the abilities required to compose an excellent CV.
You will learn how to write an eye-catching résumé in this subject. (i) An overview of resume writing; (ii) resume types; (iii) emphasizing important details relevant to the job description; (iv) Websites where one can apply for jobs
Interview Preparation
It’s crucial that you get ready for any interview by familiarizing yourself with the job description that you applied for.
You can better respond to both technical and non-technical questions about the job profile by preparing for the interview.
Understanding the goals and objectives of the organization might also help you prepare for the interview. I Interview Tips (ii) Interview Questions and Answers (iii) Timeliness of the interview (iv) Soft talents and attitude
Google Tag Manager
This module will teach you how to add different measurement codes and tags to your website without having to modify it by using Google Tag Manager.
It will assist you in maintaining the speed at which your website loads (i). Overview of GTM (ii) Setting up GTM on a webpage (iii) Discover how to use Google Analytics to track events created on websites (iv) Using external codes on a webpage
Agency Operation
This module will teach you how digital marketing agencies operate and help their clients generate more leads and conversions.
Here, we’ll assist you with interview preparation, job placement, and achieving exceptional outcomes.
Client Briefing
The client briefing process is crucial for independent contractors looking to get work.
It is important for freelancers to possess the abilities essential to show their portfolio in a detailed and professional manner, including reports.
The following will be covered in this module: The significance of client briefings, professional client approaches, presentation creation, and portfolio creation
Start-Up Plan & Entrepreneurship
Simply having a company idea is insufficient. The individual who successfully develops a business idea is referred to be an entrepreneur. Business development is a challenging endeavor.
This module will teach you how to: (i) create business ideas; (ii) calculate and manage business risks; (iii) conduct market research; and (iv) design entrepreneurship strategies.
Content Marketing
A crucial component of digital marketing that concentrates on keeping your target audience engaged is content marketing.
You will learn how to produce and compile material for your videos, social media postings, and website in this module. (i) Overview of content marketing (ii) Content Types (iii) For content ideas, conduct keyword research (iv) How to make material more search engine friendly
Graphic Creation
You will discover how to use infographics to effectively communicate with your audience in this module.
If you don’t communicate effectively with prospective clients, they won’t be interested in your goods or services.
Thus, one of the best ways to draw clients is through infographics. (i) Overview of information graphics; (ii) Uses for information graphics; (iii) Types of graphics; (iv) Overview of graphics design tools; (v) Discover how to make banners for Google Display Ads, Instagram posts and ads, Facebook posts and ads, and logos.
E-Commerce Creation
This session will teach you how to use WordPress to develop an e-commerce or product-based website (i) Summary of e-commerce websites (ii) Configuring WooCommerce (iii) Discover how to include products on a website (iv) Including a payment gateway
Blog Creation
The purpose of this session is to teach you how to make an informative or blogging website. (i) Overview of Blogging (ii) Website Types (iii) Uses for Blogging Websites
Lead Generation
Discover how to produce real leads and turn them into enduring clients.
You will learn the value of lead creation for businesses in this module. (i) An overview of business lead generating (ii) Landing page importance (iii) A/B testing the various landing pages you have (iv) Lead types (v) How to locate the sources of leads
Affiliate Marketing
This module is structured to teach you all there is to know about affiliate marketing, including how to use it to market your goods and services and generate passive revenue on the internet.
Once the module is finished, you can launch your own affiliate business. (i) What is Affiliate Marketing Explained? (ii) Submitting an Affiliate Program Application (iii) Locating the Top Affiliate Programs (iv) Techniques for boosting affiliate product traffic
Salient Features of Our Digital Marketing Course
Discover the silent features of Digital Marketing Courses with Digital Hub Plus
We Offer Customization Packages
For every student, we provide a variety of packages in our digital marketing courses. We provide every student individualized courses. Pace Career Academy offers a variety of customized courses, including Digital Marketing Executive Course, Master Digital Marketing, and Beginner Digital Marketing.
Digital Marketing Beginner
Candidates who want to advance into digital marketing but are undergraduates or have clerical jobs can begin with the Beginners module.
Digital Marketing Executive
Applicants can apply for executive knowledge if they already have some understanding of digital marketing, want to focus on a particular area, and need an overview of each idea.
Digital Marketing Master
Candidates that are passionate about learning, wish to start with a nice package, thrive in digital marketing, and target large, international businesses should pursue a master's degree to be prepared for the future.
Frequently asked questions
Do You Provide Job/Internship After The Completion Of the Digital Marketing Course?
Yes, after successful completion of your course we provide 100% Job assistance until you get placed.
What Is The Minimum Education Qualification Required to Pursue Digital Marketing Course?
You should at least hold a bachelor’s degree so that you can apply for job / Internship after completion of the course.
What Is The Duration Of The Digital Marketing Course?
For weekday batches, the duration of the course is 2 months and for weekend batches, the duration is 3 months.
Do You Have Recorded Videos Of All the Modules/Topics?
Yes, we have a Learning Management Software where you can see all the videos in case you missed any topic or want to revise. All the students of Pace Career Academy will have a access to it. We will also keep on updating our LMS with new modules if introduced. All the students can access this updated modules free of cost.
Nine Reasons For People Choosing Us
Learning Management System
All of the module backup training videos are included in our learning management system software. The LMS software will be available to students, allowing them to watch the videos in case they missed the lecture or need to review any material.
Live Money Spent On Campaign
You get money from Pace career to spend on live campaigns so that you get real time experience of working on live projects and thereby learn how to monitor and optimize paid campaigns.
Free Domain & Hosting
We provide free domain and hosting which is valid for a year. You will be able to create your own website on word press and implement digital marketing strategies from the scratch.
Guaranteed Placement Assistance
The "Plus" highlights added benefits, including personalized placement support to help students secure jobs in top digital marketing roles.
Job-Ready Skills
The name suggests a focus on practical skills and real-world applications, ensuring students are job-ready and able to meet the demands of employers.
Exclusive Internship Opportunities
"Plus" emphasizes access to exclusive internships, providing students with hands-on experience and a direct pathway to job placements.
Portfolio Development
The course name implies a focus on helping students build a strong portfolio that makes them stand out to employers during the placement process.
High Placement Rate
The name conveys confidence that graduates of the course will have a high placement rate, backed by strong partnerships with hiring companies.
Placement in Diverse Roles
"Hub" implies a wide range of career options in digital marketing, from SEO specialists to content strategists, ensuring students have access to diverse job roles.
Our Recent Placed Students
Salik Baig
AYUSH BHARADWAJ
Mr. Irfan Shaikh’s course enhanced my skills in SEO, Google Ads, Facebook Ads, and website design. I now run effective campaigns and create engaging content.His content writing tips also helped me create engaging, keyword-rich content. This course gave me the confidence to apply successful digital marketing strategies. Highly recommended!
DEVASHRI RANDIVE
I had a great experience in the Digital Hub Plus course with Irfan Sir! His practical teaching style made complex digital marketing concepts easy to grasp. I now feel more confident in my SEO and social media marketing skills. Highly recommend it!
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Email: info@digitalhubplus.com
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